Mozart Essays (3861 words) - Mozart Family, Wolfgang Amadeus Mozart

Mozart Mozart was born on January 27th, 1756. He was born to Leopold and Anna Maria Mozart. He had a sister named Maria Anna Mozart, who was also musically talented. Mozart was a young boy who showed talent from the beginning of his life. He never attended a proper school, which was a custom for children of that time. Instead of going to school, he was taught by his father who was a respectable man in Salzburg. His father held many professions such as concertmaster for the court orchestra of the Archbishop of Salzburg; violinist, composer and author. At the age of six, Mozart had become a performer on the clavier, violin, and organ. He was also skilled in sight-reading and improvisation. There are have piano pieces that were composed by Mozart when he was six years old and are still frequently played today. One of the pieces are Twinkle Twinkle. When he's sister was at the age of ten and he at the age of six, their father took them to Munich and Vienna to play a series of concerts. In 1763, Leopold Mozart took a leave from his position at Salzburg court to take his family on a tour of Western Europe. Mozart and his sister performed in the major musical centers, including Stuttgart, Mannheim, Mainz, Frankfurt, Brussels, Paris, London, and Amsterdam. The family did not return to Salzburg until 1766. During that period of time touring, Mozart began to compose longer pieces with more structure and skill in them. He completed his first symphony at the age of nine and publishing his first sonatas in the same year. In 1769, Mozart and his father left the rest of the family to tour Italy for more than a year. They spent sufficient time in Rome, Milan, Florence, Naples, and Bologna. Mozart got to experience the taste of another culture. During those years, Wolfgang completed an opera called Ro di Ponto, which was celebrated in Italy. The same year, Mozart was appointed concertmaster to the Archbishop of Salzburg, and later in the same here, the Pope made him a chevalier of the Order of the Golden Spur. He also completed his first German operetta called, Bastien une Bastienne, in the same year. At the age of fourteen, Mozart was commissioned to write a serious opera. This work was called, Mitridate, re di Ponto. While Mozart was touring in Italy, the Archbishop of Salzburg died, and Hieronymus, count von Colleredo was the successor. This man cared little for music, and looked down upon Mozart. After five years of composing music for almost no money, Mozart obtained a leave of absence for a concert tour. In 177, he left with his mother for Munich. The courts of Europe ignored the twenty-one year old composer in his search for a more congenial and rewarding appointment. This was hard for Mozart, and at the same period of time his mother fell ill. His father, Leopold order his wife and Mozart to go to Paris. In Paris on July 1779, his mother died. He returned to Salzburg in 1779 and composed two masses and numerous symphonies, sonatas, and concertos. His wor k started to gain a unique style, and a completely mature understanding of musical media. In 1781, Mozart has a success of an Italian opera series called, Idomeneo, re di Creta, prompted the new successor to the Archbishop of Salzburg to invite Mozart to his palace in Vienna. A series of court intrigues and his exploitation at the hands of the court soon forced Mozart to leave. Friends rented the house in Vienna for him, Mozart hoped to sustain him by teaching. During this time, he composed a singspiel called, The Adduction from Seraglio, which was requested by Emperor Joseph the Second in 1782. When the Mozart family made their tip to Italy in 1769, they were introduced to the Webers. Franz Weber was a musician from Austria, living in Italy. He has a wife and two children who were named Constanze and Aloysia. Mozart loved this family, but his father disliked them for some reason. Mozart's father didn't want Mozart to be around this family, but Mozart dismissed his father's wishes f or and consorted with

Owen Surname Meaning and Family History

Owen Surname Meaning and Family History Derived from the Welsh first name Owain, the surname Owen is generally thought to mean well born or noble, from the Latin eugenius. As a Scottish or Irish surname, Owen may be a shortened Anglicized form of the Gaelic Mac Eoghain (McEwan), meaning son of Eoghan. Surname Origin:  Welsh Alternate Surname Spellings:  OWENS, OWIN, OWINS, OEN, OWING, OWINGS, OWENSON, MACOWEN, HOWEN, OEN, OENE, ONN Famous People with the OWEN  Surname Daniel Owen  -  Welsh novelist; well-known for writing in the Welsh languageEvelyn Owen  -  Australian designer of the Owen machine gunJohn Owen  - early 19th century governor of North CarolinaWilliam Fitzwilliam Owen  - British naval officer and explorerRobert Owen - Welsh social reformer Where Is the OWEN  Surname Most Common? The Owen surname is most prevalent in the United States  according to  Forebears, ranking among the top 500 most common surnames in the country. Owen is found in the greatest density, however, in Wales, where it is the 16th most common surname.  Ã‚  It is also fairly common in England, where it ranks just outside of the 100 most common last names, and Australia (ranked 256th). WorldNames PublicProfiler  shows that the Owen surname in 1881 was found most frequently in Wales, especially in the area around Llandudno in northern Wales. According to Forebears, the Owen surname at that time ranked 5th in Anglesey and Montgomeryshire and 7th in  Caernarfonshire and  Merionethshire. Genealogy Resources for the Surname OWEN Contrary to what you may hear, there is no such thing as an Owen  family crest or coat of arms for the Owen surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male line descendants of the person to whom the coat of arms was originally granted. The Owen/Owens/Owing  DNA Project: Individuals with the Owen  surname, and variants such as Owens or Owing, are invited to participate in this group DNA project in an attempt to learn more about Owen family origins. The website includes information on the project, the research done to date, and instructions on how to participate.OWEN  Family Genealogy Forum: This free message board is focused on descendants of Owen  ancestors around the world.FamilySearch - OWEN  Genealogy: Explore over 4.8  million results from digitized  historical records and lineage-linked family trees related to the Owen surname on this free website hosted by the Church of Jesus Christ of Latter-day Saints.GeneaNet - Owen  Records: GeneaNet includes archival records, family trees, and other resources for individuals with the Owen  surname, with a concentration on records and families from France and other European countries. Resources and Further Reading Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967.Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998.Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003.Hanks, Patrick and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989.Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003.Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997.Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997.

These skills are vital for administrative assistants -The JobNetwork

These skills are vital for administrative assistants -The JobNetwork Administrative assistants are some of the most versatile professionals out there. From handling personalities to keeping everything organized to running office operations, it’s a job that requires a lot of different skills at any given time. If you’re thinking about becoming an administrative assistant for the next phase of your career, let’s look at some of the most important skills you’ll need to succeed.Hard SkillsFirst and foremost, you should make sure that your hard skills are in order for a job as an administrative assistant. What are hard skills? They’re the skills that require technical or specific ability. These are easy to list because you can use very specific points. For example:Expert in Microsoft ExcelHTML coding expertiseTyping 100 words per minuteHard skills are the skills you can quantify and show easily (as opposed to â€Å"soft† skills, which are often more subjective and need more specific examples or clarification). Ther e’s no additional context necessary to show that you can use a particular type of accounting software; merely listing the software or app conveys your skill to the reader. And the good news is that hard skills are easier to build, if you want to bulk up your resume. You can take online courses in how to do complex Excel spreadsheet magic, or find tutorials on HTML and other coding languages. Whatever you want to learn, theres surely an opportunity out there to bulk up your resume.Technology SkillsAdministrative assistants need to be pretty tech savvy in today’s world. It’s not enough to be familiar with using computers in general. Your boss may depend on you to be a technical ninja in areas he or she is not. An administrative assistant should have a good grasp on software or apps in these areas:Email. Microsoft Outlook is the most common, but many companies are turning to Gmail and Slack to manage interoffice email.Maintaining a calendar. Again, Outlook’s calendar is the gold standard, but you should be able to schedule meetings, create invitations, and manage calendars. And with a growing focus in the workplace on connecting people remotely via technology, programs like WebEx or GoToMeeting help you set up videoconferences.Word processing. Microsoft Word and Google Docs are most typical, but you should be skilled in using document creation programs to create different kinds of formatted documents (like correspondence or reports).Presentations. Whether you’ll be making presentations or the people you support will be making them, chances are you’ll be expected to either organize information into presentations or create them from scratch. Programs like Microsoft PowerPoint have built-in tools and templates for creating down-and-dirty presentations, but if you want to bump your skills to the next level, you can also learn shortcuts and design elements to create ones that stand out more.Digital databases/filing systems. Pa rt of just about every administrative assistant’s job is maintaining orderly files, whether those are old-fashioned hard copies or digital records.Digital editing. Many administrative assistants are tasked with creating or editing manuals, newsletters, invitations, marketing materials, or other materials for public consumption or within the company. Having expertise in programs like Adobe Acrobat or Photoshop can make you even more valuable and add some designer cred to your resume.Productivity/project management. From project management systems like JIRA to personal organizational tools like Asana, experience using productivity software can be essential to planning, executing, and organizing projects.Administrative Support SkillsAdministrative support skills are also hard skills that help an admin support his or her team. These can include:Answering multi-line phones and routing callsFaxing documentsProcessing timesheetsTranscribing contentAccounting or billing (using progra ms like QuickBooks)Typing with speed and accuracySoft SkillsSoft skills are the skills that aren’t so easily quantified. If you want to show that you’re good at data analysis, you can list specific Excel skills. If you want to show that you’re organized or a good problem solver, it’s a little tougher. Here are the most essential soft skills you’ll need as an admin.Communication SkillsCommunicating well in person and in writing is a key element of the administrative assistant’s job. It’s a service role, which means that you need to be able to talk, email, or otherwise communicate on behalf and/or your boss. Coordination is a huge part of the job, so that means not only getting along with everyone (or fake it if you can’t quite muster genuine â€Å"like† or enthusiasm in dealing with someone), but also making sure everyone has the information they need. Clear and efficient communication, complete with good grammar, is esse ntial.Examples of communication skills:Drafting, editing, and sending correspondenceFielding phone calls and taking messagesResponding clearly and efficiently to emailsTaking notes and sending follow-up requests/summaries as neededAnswering questions or explaining processesPublic speaking or presentingWriting clean, grammatically correct (and always business-appropriate!) emailsPeople SkillsSupporting a boss (or a team of bosses) can be challenging. It often means negotiating different personalities and ensuring that everyone has what they need. As an admin, you may be interacting with all kinds of different people- other employees, executives, the public- so a calm, friendly demeanor is a helpful asset. And if your job includes handling sensitive or confidential information, you’ll need to be sensitive about how to communicate that information.Examples of people skills:Customer serviceManaging client relationshipsWriting email or other correspondence with the whole audience in mindTime Management SkillsAs an admin, you’re likely going to be responsible for other people’s time as much as your own, so being able to coordinate schedules, set reminders, and make sure things are staying on task is a crucial part of the job.Examples of time management skills:Setting deadlinesMeeting deadlinesManaging calendars (potentially multiple ones)Coordinating meeting times among large groupsSending reminders to stakeholders to keep projects or tasks on scheduleOrganizational SkillsAdministrative assistants are usually responsible for not only keeping themselves organized, but also those around them. The admin’s desk should be a calm oasis of order even when everything else is chaotic. These skills are essential, but they can be developed as well, with care and attention to both the tasks at hand and the bigger picture of what needs to be done.Examples of organizational skills:Attention to detailBilling/bookkeepingManaging calendars and appointment sPreparing for meetings, including making room, technology, or logistics arrangementsFilingTaking inventoryMultitaskingMaking travel arrangementsCoordinating and planning eventsPrioritizing tasks and projectsProblem Solving SkillsAdmins are also fixers. That may mean helping your boss troubleshoot issues or helping to solve problems around the office to make sure things are running smoothly. Being able to think calmly and critically about how to approach a situation (even when things are overwhelmingly busy or going wrong) is a skill set highly valued by just about every employer, no matter what industry.Examples of problem solving skills:Training and supervising othersManaging employee relationsProviding technical helpServing as a point person for questions or guidanceOrganizing the necessary people and resources to resolve an issue, and helping to coordinate follow-up actionsComing up with an action plan to resolve issuesAs you can see, administrative assistants need a pretty broa d range of skills in their day-to-day work. If you focus on building your skills in these key areas (or emphasizing the skills you already have), you’ll be in great shape for your career as an admin.

Leadership Essay Example | Topics and Well Written Essays - 2500 words

Leadership - Essay Example "Nothing matters more in winning than getting the right people on the field. Differentiation helps you do that." (Welch Way, 29 March 2009). One of the biggest challenges faced by the leaders these days is getting the right people for the job, any job can be completed by anybody but the point is how efficiently a person can do a job Leadership is all about perfection and any wrong decisions taken can prove very fatal. For instance a leader hires a person, who he believes is the right man/woman for the organization but the work of that employee proves otherwise, the organization can suffer because of the same and the loss occurred because of that wrong decision of the leader will always remain irrecoverable. It is very difficult these days to find the right people, who can commit their future to the organization but leaders are expected to have the quality of differentiation, a leader who possesses this quality can never go wrong in the process of selecting the right people for the or ganization. ... This is one of the biggest challenges which the leaders these days face, if a leader is born with this quality then major pitfalls in leadership can be avoided without facing much difficulty. "To meet the many demands of performing their functions, managers assume multiple roles. A role is an organized set of behaviors. Henry Mintzberg has identified ten roles common to the work of all managers. The ten roles are divided into three groups: interpersonal, informational, and decisional. The informational roles link all managerial work together. The interpersonal roles ensure that information is provided. The decisional roles make significant use of the information. The performance of managerial roles and the requirements of these roles can be played at different times by the same manager and to different degrees depending on the level and function of management. The ten roles are described individually, but they form an integrated whole." (Henry Mintzberg, 29 March 2009). Another big challenge which the leaders of today face is the daunting task of decision making. Decision making is the most challenging task for any leader. One wrong decision can change many things around in an organization and those changes will surely be for the worse of the organization on the other hand one good decision can help the organization in more ways than one. Decision making is a very delicate process, numerous things have to be kept in mind, a leader just cannot go on making wrong decisions because that would result in disaster, even one wrong decision can be disastrous for any organization so considering all these things it becomes imperative that leaders analyze the

Coca-Cola Case Study Example | Topics and Well Written Essays - 1250 words

Coca-Cola - Case Study Example The first part of the paper will identify and evaluate the key success factors employed by the business organization. Next, this paper will analyze the weaknesses of the company and the potential threats that lie ahead. Lastly, this report will give its recommendation on how Coca-Cola can further improve its marketing strategy. In order to give a thorough investigation, this paper will utilize different strategic management tools. A key success factor is defined as specific skill or talent or competitive capability which spells the difference between profit and loss or competitive success or failure of a business organization. Looking at the strategic operation of Coca-cola, it can be seen that the key success factors of the company are its superior marketing mix, focus on innovation, and global orientation. Coca-Cola's marketing mix, as with other companies have four major components which are product, price, promotion, and place. It can be seen that the company has done an excellent job in coming up with a marketing mix which appeals to the global market. The products offered by Coca-Cola, for instance, have become widely accepted in the global market because it conveys a "universal taste" which discounts the differences in nationality, culture, and traditions. Secondly, the company has a pricing strategy which is at par with the industry. The marketing campaigns launched by Coca-Cola define and become a foundation of modern day marketing. The advertisements of the business organization irrefutably reveal new techniques and styles in capturing the audience. Lastly, Coca-Cola's success is largely due to its wide availability. Its products are sold almost everywhere, from restaurants, to cafes, to vending machines, to kiosks, and most establishments. Another key success factor of Coca-cola is its focus on product innovation. Recognizing that the various changes in the market where it operates, the company reinvented itself to evolve from a single core product to a total beverage firm. Currently, Coca-Cola has nearly 400 beverages in its portfolio and is still geared in offering beverages which suits the preferences of its market. In 2005, the company announced that it has introduced "a variety of new brands, brand extension, and new beverage products." Lastly, Coca-Cola's success is also highly attributed to its global orientation. Recognizing the huge profit opportunities abroad, the company has expanded geographically. By being global oriented, the company is not only able to establish presence in foreign markets but is also able to generate new revenues and efficiently distribute costs among its operating segments. The company is also able to utilize resources which are present abroad in order to enhance its operations. However, aside from being globally oriented, the company also concentrates on creating specific products which suits the need of a specific market: "Consumer demand can vary from one locale to another and can change over time within a single locale. Employing our business strategy, and with special focus on core brands, our Company seeks to build its existing brands and, at the same time, to broaden its historical family of brands, products and services in order to create and satisfy consumer demand locale by locale." Weaknesses and Threats The weaknesses and threats faced by the Coca-Cola can be determined by conducting a SWOT

Writing Proficiency Exam Essay Example for Free

Writing Proficiency Exam Essay Literature should be read and enjoyed by everyone because it provides enjoyment, knowledge, and an escape from reality for its readers. â€Å"Why Literature?† by Mario Vargas Llosa and â€Å"on Reading Trash† by Bob Swift describe how important literature is to society and the people who read it. Literature while it is artistic in a sense is also a form of entertainment for the people who read it. Literature can show us a world of magic and wizards or tell a tale of courage while hunting down a whale. Through great literature we can get a better understanding of the world around us and discover a world that could never have been imagined. As technology advances the enjoyment of reading literature gets lost in the fast paced modern culture. In Spain, a recent survey revealed that half of that country’s population has never read a book (Llosa, 1). However, if people can read a book they enjoy they will be able to discover their niche in the world of literature. According to Swift, if you get kids interested in reading books they will eventually go on to the grander literature all by themselves (Swift, 1). By reading â€Å"popular† fiction such as Nancy Drew and Conan the Barbarian, children will grow into reading â€Å"classic† literature when they find enjoyment in reading. In addition to being amusing to the readers, literature also stimulates our minds by imparting knowledge and inspiring readers. Nothing teaches us better than literature to see, in ethnic and cultural differences, the richness of the human patrimony, and to prize those differences as a manifestation of humanity’s multifaceted creativity (Llosa, 2). Situations that people don’t normally happen to them can be described through literature. Furthermore, by reading about these diverse cultural differences readers can gain knowledge of cultures and situations that they have not experienced. The National Endowment for the Humanities says that every high school graduate should have read 30 great works of literature, including the Bible, Shakespeare, and Moby Dick (Swift, 1). These notable works of literature illustrate the various unknown cultures and environments that are unfamiliar to the readers so that the reader can acquire an understanding about the unknown literary environment. Lastly, as readers discover their favorite type of literature they become immersed in a world beyond their imagination. When we close the book and abandon literary fiction, we return to actual existence and compare it to the splendid land that we have just left (Llosa, 3). After reading a great novel, we realize that the reality that we return to is a disappointment compared to the fantasized world inside the novel. Swift also discovered a world inside of novels. Swift writes about his experiences of â€Å"swinging through jungles with Tarzan, fighting Martians with John Carter, and exploring Pellucidar at the Earth’s core.† As readers uncover the countless tales in novels, they can experience these fantastic adventures. In conclusion, the two writers believe people should read anything that interests them, regardless of genre. By allowing people to read what they want, people will enjoy reading and the amount of people who read will increase. Literature also gives the reader an escape from reality and imparts knowledge on them that they would not normally come across. Therefore, as readers discover their interest in the literary world, people will gravitate towards literature as a form of entertainment, as opposed to television or the Internet.

Performance Enhancing Drugs Essay -- Steroids Sports Drugs Essays

Performance Enhancing Drugs   Ã‚  Ã‚  Ã‚  Ã‚  When most people think of performance-enhancing drugs the first thought that comes to their minds is the illegal ones like steroids, but today there are more non-illegal drugs like creatine and androstenedione for people today. Creatine is a chemical produced by the kidney and found in meat product. It helps muscles recover after a workout, which in turn helps athletes bulk up faster (Gregorian 5). Creatine is used by many of the nations top college sports teams like Nebraska and Northwestern. The ?Husker Power? strength program uses creatine, where it is meticulously measured and poured to the contours of the designated athlete (Gregorian 1). It is also slurped and scarified down by 25% if of pro baseball, basketball and hockey players and 50% of the NFL players also (Gregorian 1). Androstenedione, also known as andro, is a synthetic chemical that is changed into testosterone by the kidney (Scruff 1), and while it is currently legal it is on the road to becoming illegal. It has fulfilled two of the three requirements for being a steroid and tests are being done about the third, and if ?passes? the third one it will be considered a steroid and become illegal. It has also been banned in professional tennis, the Olympics and the NFL (Regan 2). In addition, there are also the illegal ones such as steroids. Also a little known one by most of the public is a drug called, erythopoietin commonly referred to as EPO. EPO stimulates the body?s production of red blood cells which caries oxygen to muscles and all other parts of the body (Swift 2). Another one is growth hormones, which help muscles recover faster after a workout (Swift 2). A drug guru for some of the worlds top cyclists who had a ?forced? retirement said that, ?in the ?70s the most commonly used drugs were amphetamines; in the ?80s, anabolic steroids and cortisone; and in the ?90s, growth hormones and EPO? (Swift 12). One sad thing about today?s athletes is that in 1995, 198 athletes wer e surveyed. In the survey they were asked if they were offered a banned performance enhancer with the guarantee that that they wouldn?t be caught, and they would win. Of the 198 surveyed 195 said yes and only 3-said no. Then the same people were asked the same question but they would also win every competition for five years, where after which they would die from the side effects. Sti... ...h the better team is. Works Cited: Bamburger, Michael. ?Over the Edge.? Sports Illustrated. 14 April, 1997: 60+.   Ã‚  Ã‚  Ã‚  Ã‚  Sirs Researcher. Sirs Knowledge Source Millard South High School   Ã‚  Ã‚  Ã‚  Ã‚  Library, Omaha NE. 16 Nov. 2000. www.sirs.com. Irving, Carter. ?High School Athletes Play with Health.? Kansas City Star. 20 Oct. 1999: D1+. Sirs Researcher. Sirs Knowledge Source Millard South High School Library, Omaha NE. 16 Nov. 2000. www.sirs.com. ?Drug Official Says Andro to be Classified as a Steroid.? Las Angles Times. 27   Ã‚  Ã‚  Ã‚  Ã‚  June 2000: 2. Electric Lib. Millard South High School Lib. Omaha, NE. 16   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Nov. 2000. www.elibrary.com. Gregorian, Vahe. ?The Muscle Tussle.? St. Louis Post. 31 May 1998: 5. Electric Lib. Millard South High School Lib. Omaha, NE. 16 Nov. 2000. www.elibrary.com. Regan, Tom. ?Rising Clash Over Drugs in Sports.? Christian Science Monitor. 12   Ã‚  Ã‚  Ã‚  Ã‚  Aug. 1999: n.p. Sirs Knowledge Source Millard South High School   Ã‚  Ã‚  Ã‚  Ã‚  Library, Omaha NE. 16 Nov. 2000. www.sirs.com. Swift, E.M. ?Drug Pedaling.? Sports Illustrated. 5 July 1999: 60-60. Sirs Knowledge Source Millard South High School Library, Omaha NE. 16 Nov. 2000. www.sirs.com.

Analyzing Retail Concept Store: Excelsior

Analyzing Retail Concept Store: EXCELSIOR By: Cheryl Angeline Sumeleh Kosova Olga Leinuo Zhang Wan Le Master Fashion Buying 12/13 1 Content Concept†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦.. 3 Market Segmentation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 Customer Target†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 Marketing Mix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 Competitors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 22 SWOT- Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 23 Merchandising Mix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 25 Display†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 34 Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 35 Questionnaire†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 36 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦37 2 Concept Excelsior Milan is an innovative space that mixes and combines fashion, technology food and design.The shopping experience it offers aims to be cross-genre, choosing less well known brands and always putting the focus on excellence. The ambition is for it to become a place to socialize, somewhere to meet people, to buy things that satisfy you, to choose a sophisticated take-away to take back to your office or home that evening – somewhere to do high-profile shopping. Excelsior is a place full of energy, a floating series of inspirations and ideas. The influential boutique ANTONIA floors are surely a fashion lover’s playground, dedicating fashion womenswear, menswear and accessories to their customers. The most important thing at the moment is to have a real mix on the inside of all happy things, not just expensive things† said Antonia Giacinti, well – known to mix avant- garde and business. As a result, Excelsior Milano perfectly balances the concept boutique with a department store. The complex is an audacious injection of modernity in the city’s historical heart. The inner walls of the old movie theatre are coated with reflecting paints, while the exterior supports led screens all along the outer edge.Each floor is connected to the next by an automated ramp that is kind of a cross between a people mover and an escalator. Unlike any other store in Milan, Excelsior is hi pper than La Rinascente and brasher than Corso Como 10. Gruppo Coin spent more than 40 million dollars on its development and renovation over three years. Described by the shop owners as â€Å" a journey through shopping of the future† Market Segmentation After the group did the deep research of the different types of consumer, it shows that there are three main groups of people who buy the products in Excelsior store.The largest percentage group is contained by the people who come from the high classes level, another group invovled some middle classes level consumers who are educated well and they desire to buy the creative luxury goods, and the last group takes by the people who are the ‘new money'. 3 Market Segmentation Middle level class 13% Others 3% High level classes 84% Customer Target Five types of consumers emerge at each of the life cycle stages Since Excelsior is on its growth stage, the customers are mostly the opinion leaders.Fashion opinion leaders (celeb rities, fashion editors, journalists and early adopters) are the next most likely adopters of a fashion product. They copy the inspiration from fashion innovators and change the product into a popular style. 1 Most of them are very fashion-forward and updated. 1 https://instruct1. cit. cornell. edu/courses/cuttingedge/lifeCycle/03. htm 4 (From the questionaires) Demographic Target †¢ Customers of Excelsior are mostly 20 – 45 years old women and men who have a medium economic capacity income between â‚ ¬1500 – 3000 per month. The targets can be students/managers/business men or ladies/marriage or single.Tourists or tourist groups are 20-45 old women and men from Russia, USA and Asia. With middle income â‚ ¬1500 per month. It can be students/managers/business ladies/marriage or single. Sex Age Occupation Italy resident or tourist Status Income Frequency of shopping Married: 45% >17: 7. 6% Female: 60% 18-20: 19. 7% Male: 40% 21-29: 47. 1% 30-45: 25. 6% †¢ Employed: 75% Unemployed: 25% Tourist: 65% Italy resident 35% Single: 28% In Relationship: 27% 2000 – 3000: 3. 4%; 3000 – 5000: 24. 1%; 5000 – 10000: 42. 2%; 10000 – 20000: 12. 7%; 20000 – 60000:10. 1%; ? 60000 >7. 4% Frequently: 62% Rarely: 10% Occasionally: 28%Psychographic Target The types of clients that Excelsior Milan wants to attract are people with a clear sense of style, people who is well-informed and travelling internationally. Designed to target a cross for age, sex, social background but fashion enthusiast, curiousity, cosmopolitan. 5 Marketing Mix Product Excelsior provides clothes , footwear, accessories, beauty and food hall for women and men from high and middle level incom. The clothes include evening dresses, formal and casual wear. 4000 square meters in single volume, divided into 7 floors Each floor have their own names: -1 floor (Underground floor) 6 7An exclusive food haven EATS – a real supermarket offering a wide var iety of fresh meat, fish, vegetables, ready-to-eat gastronomic specialties and wines, here you can not only find the best quality products from Italy and abroad, but also find a corner dedicated to show-cooking and a wine cellar that offers 46 different top wines through a clever machine specifically designed for tasting wines by the glass. The restaurant offers three dimensions, â€Å"Now† for the elegant take-away, â€Å"Fast † for the bistro characterized by seasonal specials, and â€Å"Slow† for the more traditional restaurant, regularly hosting renowned guest chefs like Davide Oldani. Between -1 and 0 – â€Å"M† floor There are bistro and wine shop. 9 0 floor – â€Å"G† This floor is always packed with young people, the ground floor presents accessories from keys of Tiffany to DJ headphones WESC, perfume Commes des Garson, inexpensive SWATCH watches, cuckoo iphone accessories and limited edition of sunglasses Ray Ban. 10 1 floor – ICON TEMPORARY Women’s floor offers concept brands – contemporary American designers such as Helmut Lang, Theory, Rag & Bone, Alice and Olivia, Vince, Globe Trotter, Swatch, Anta, Mario Portolano, Antipast with price range from about â‚ ¬200-400.Also here presents hats, which are made specially for the store. 11 2 floor – ANTONIA UOMO 12 The second floor displays only men’s collections, Such as Maison Martin Margiela, Dries Van Noten, Marni, Balmain, Marc Jacobs, Neil Barrett, Band of Outsiders, Golden Goose, RRL Ralph Lauren; Visvim, Haversack, Nigel Cabourn, Mackintosh, Piombo, Edwin, Gilded Age, Levi's limited Edition, Prps, Porter, Moscot, NIKE e. t c (Advanced designers: Very select pieces from Balmain and Proenza Schouler) 13 3 floor – ANTONIA 14The third floor presents famous first-line brands from all around the world such as Balmain, Valentino, Chloe, Maison Martin Margiela, Dries Van Noten, Proenza Schouler, Marni, Joseph with a higher price range than the womenswear in the first floor. 15 4 floor – ANTONIA ACCESSORIES This floor presents accessories from Christian Louboutin, Giuseppe Zanotti, Jimmy Choo, Sergio Rossi, Pierre Hardy, Repetto; borse di Givenchy, Proenza Schouler, Zagliani, Marni, Chloe, Manolo Blahnik    16 Price The collections of Excelsior store sells for the prestige class so the clients can expect to pay more for the original design, and good quality pieces.The prices range from â‚ ¬ 50 – 1500 Womenswear â‚ ¬ 90 – 3530 Menswear â‚ ¬ 120 – 3620 Accessories (both Men and Women) â‚ ¬90 – 4700 The majority of sales are fashion forward jeans, tops and shoes, as these garments have middle price and more affordable for customers. Place Fashion, beauty, accessories, food and design are mingled in this historical building, located in Galleria del Corso 4, the heart of Milan, just behind Duomo. It is a very strategic area which is one of the †˜most-visit’ area in Milan. It has been completely refurbished by French starchitect Jean Nouvel. Promotion Advertising 1. Campaign 1Advertising campaign by Giampaolo Sgura 17 This advertising campaign was made to show to customers that the concept of Excelsior is where fashion, beauty and food meet in one place. It was put in a digital signage video wall in Piazza Cinque Giornate 2. Campaign 2 Illustration for Excelsior’s Video Wall These pictures above are the graphic illustrations created for Excelsior by the author of SNIPPET, Luca Mainini. It is projected on the video wall of the department store in Galleria del Corso among the scraps of paper, photographic research and the nostalgic memory of the divas of the past.He said, â€Å"The diva embodies the maximum visual potential on the female figure. The Hollywood stardom is the seed of all my work: the fallacy of success, the technicolor of the character, the black and white of privacy. †2 2 http://www. exce lsiormilano. com/#/it/category/events/news/322/luca- ­? mainini 18 Events One-Year Celebration To celebrate Excelsior’s first year anniversary, they held an event with a title â€Å"We’re Waiting For Something† which were held in the 14th of September 2012 in Cafe Excelsior. It was a public event, o basically everybody can attend the party. This event was posted on Facebook, so everybody who ‘like’ Excelsior’s page can get the invitation on Facebook. Photos From The Event Sales Promotion 1. Discounts Discounted Products 19 To clean up all excessive stocks and to attract more powerful customer purchase, Excelsior sometimes do the sales in some special period of the year, such as in Summer or Christmas. By this way, they are able to have more spaces to display and or to keep the stock of new products while generating more sales and attracting more customers. 2.Extraordinary Gift Card The Extraordinary Gift Card by Excelsior allows customers t o give a budget of their choice to someone special and also customers can customize their gift according to their taste. The other advantages of this gift card for Excelsior is that the receivers of the card can only shop their goods in Excelsior. There are more chances which lead the receiver to spend much more money on the goods than the value of the card. Social Media †¢ Facebook Excelsior’s Facebook Front Page Excelsior’s facebook page are used to put any kind of information related to their activity.And also to keep the person who ‘like’ their page keep informed if they held any events, new arrival products, products reviews, or special offer. 20 †¢ Twitter Excelsior’s Twitter Page Excelsior’s twitter page is well managed as they update their status on twitter frequently. The content of their ‘tweet’ is mostly about their products information. For example if there are some new arrival products in their store or sim ply just to invite people to have lunch on their â€Å"Eat’s† restaurant. Foursquare †¢ Excelsior's Foursquare Page 21As it is shown to us, Excelsior did not manage it in the right way since the Foursquare page seems not really popular. Competitors Direct Competitor 1. La Rinascente The first department store la Rinascente was opened in 1865 by brothers Bocconi. The department has 7 floors, which is selling majority kinds product like clothing ,interior, daily needs and kitchen cookers. They also have a restaurant , a beauty salon and an art gallery. By 2011, the network has eleven la Rinascente department stores in Italy: two are located in Rome, one, the largest, in Milan and one at la Rinascente in other cities – Palermo, Florence, Genoa, Turin.Strengths †¢ †¢ Has a wide range A long time Italian market background †¢ Succesful Brand Awareness †¢ Located in more significant area †¢ †¢ High turnover Well–known luxury br ands †¢ 100 euro+ †¢ †¢ †¢ †¢ Weaknesses On-line shop No parking area Lack of the new creative fashion design brand Too crowded in peak time 22 Indirect Competitor Monobrand stores around Duomo Near the Duomo Area there are so many monobrand stores, they could be Excelsior's competitors too. For example, boutiques in Via Montenapoleone. Almost all of the luxury brands are located there.And even those brands which are sold in Excelsior. So the customers can choose wether to buy the goods in Excelsior or in its own monobrand store . Strengths †¢ Successful Brand Awareness †¢ Located in the central (near Duomo area) †¢ †¢ Well-known for tourist Much more selection to choose from †¢ †¢ †¢ †¢ Weaknesses Going in to every each stores might be tiring Scattered shops location Not convenient for shopping all the brands at the same time Doesn't provide limited items SWOT- Analysis Strengths I. The Excelsior Milano located in the most center place in Milan, just behind the Duomo church.Thousands of visitor and located people need to cross the street by everyday. II. III. The Excelsior marketing department has been managed very well for their brand website. There are mix branding which contain all types of fashionable clothes and accessories around the world. 23 IV. The advertising in the shopping mall is the video that display in the monitor. It is very creative and vivid to display the products and trend of the Excelsior. Weaknesses I. II. The excelsior did not own the online shopping which may lead to lose some consumers by many reasons. There is no obvious advertising r big Logo around the area in results that some people cannot find the shopping center especially the tourist. Opportunities I. II. Since the range of consumers is becoming much younger, the people now are caring about the product’s personalities and designable. Milan prepares to host the next universal Exposition in 2015 (Apple, Nik e and Prada are looking to expand within the neighborhood of the Duomo) in anticipation of a tourist boom. Threats I. The Excelsior Milano seldom uses the communication tools which may lead to become less popular or may loose the brand images of the worldwide costumers.II. III. There are some Indirect and direct competitors just located beside the Excelsior Milano. In the Excelsior Milano, the trend of the fashion is much younger, colorful and street style. The local consumers may not accept this American causal style. 24 Merchandising Mix Fashion Product Life Cycle Fashion Product Life Cycle Fashion product life cycles last a shorter time than basic product life cycles. By definition, fashion is a style of the time. A large number of people adopt a style at a particular time. When many no longer adopt it, a fashion product life cycle ends. After more than one year from its opening, Excelsior now is on its early growth stage. As it is shown from the graph, on the growth stage, they sell most on fashion products and also basic products. From our perspective, this is exactly how Excelsior buys its merchandises. The exact percentage will be explained below. Pricing strategy In the retail market, there are two popular pricing strategies, one is called everyday low pricing, EDLP, another is called high/low pricing strategy. 4In the excelsior, they chose the â€Å"high/low pricing strategy†, which means retailer set the price would be higher than he others competitor’s daily low prices, but they will recurring the reduction by using the advertising promotion. In fact, this is a very effective method since the main features of the strategy grabs the consumer’s psychology. Many customers usually purchase the products, which are in lower prices only. In this way, 3 https://instruct1. cit. cornell. edu/courses/cuttingedge/lifeCycle/03. htm    4 http://en. wikipedia. org/wiki/Pricing_strategies 25 it will beat the other competitors because once the customer realize that the goods are in the reasonable price, they will purchase much more than they usually bought.Product Categories 2% 9% 8% 23% 10% 48% Man Woman Accessories Beauty Food Design Breadth vs Depth The product breadth means the variety of product lines offered. 5 The shop usually need to identity the breadth vs. depth. Breadth means being broad in scope. Carrying items in many different product categories. Offering several different types of service under one roof. For example, if you are a remodeling company you might do everything from adding a closet, to trimming out some cabinetry, to building the patio, up to a complete kitchen remodel.Depth means being intense in scope by immersing your business into an industry or product category. Stocking is focused product mix, a specialized service offering. 6 There usually have 3 models, which are Narrow and deep, Square, Broad and shallow. In the 3 models, there are some different types of depth. In excelsior, they chose the â€Å"broad and shallow†. The products include men’s wear, women’s wear, accessories, beauty, food and design. They aim to buy the right product for customers and not to buy so many.The group has the fortunate for interviewing the sales manager of the excelsior, and the lady told us that they choose in different style or lots of color but purchase in small amount of 5 http://retail. about. com/od/glossary/g/breadth. htm 6 http://themarketingspot. com/2009/08/breadth- ­? vs- ­? depth. html 26 sizes. Like a silk top, they may only purchase 2 pieces of each sizes (from XS to M) and 1 pieces of the Large size. Men’s Product Men’s Product Breadth T-shirt, Shirts, Jackets, Coats, Sports Wear, Jeans, Trousers, shorts and Accessories.Men's Product Breadth T- ­? shirts 2% 6% 7% 8% 12% 14% 25% 11% 15% Shirts Jackets Coats Sports Wear Jeans Trousers Shorts T-shirts: V- neck, Designing neck, Collared T- shirts, Sleeveless T- Shirts, Sweat T Shirts S hirts: Casual wear, Formal & Office wear, Evening & Club Wear Sports Wear: Nylon and Cotton Tracks Jeans: Boot cut, Skinny fit, Regular& Loose fit Trousers: Wrinkle Free, Cotton Chinos, Italian Fit Shorts: Regular in cotton and waterproof material Accessories: Ties, Belts, Scarves Shoes: Boots, Lace-up shoes, Loafers, Sandals, Sneakers 7 Men’s Product Depth and Price Range CATEGORIES T-shirts Shirts Jackets Sports Wear Jeans Trousers Shorts Sweaters Accessories PRICE RANGE 120 – 350 200 – 630 450 – 3620 130 – 380 150 – 350 245 – 545 120 – 255 245 – 515 100 – 3500 SIZES S – XXL S – XXL S – XL S – XXL S – XL S – XL S – XL S – XL Single size Sizes offered at the stores range from S to XL. But there are a few pieces having large sizes. Colors The different shades of White, Black, Blue, green, yellow, red and orange, etc.Mens Shoes Sizes 41 – 44 (Italian si ze) Designers Antonia Uomo †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ WESC BALMAIN CHURCH'S DRIES VAN NOTEN MAISON MARTIN MARGIELA MARC JACOBS MARNI CHRISTIAN LOUBOUTIN HTC INCASE 28 †¢ †¢ †¢ †¢ †¢ MAISON KISTUNE RICK OWENS KENZO MISSONI GIVENCHY Women’s Product Women’s Product Breadth Women's Product Breadth 20% 16% 10% 15% 4% 35% Formal Wear Ethnic Wear Casual Wear Club Wear Sportswear Accessorries Casual wear: T-shirt, Shirts, Jackets, Sweaters, Coats, Jeans, Capris, Cargos, Shorts, Skirts and Dresses.Formal wear: Formal Shirts, Blazers, Pants and Evening wear dresses Club Wear: Stylish Tops, Skirts, Hot Shorts, Party dresses Sports Wear: Jackets, Track Pants and Shorts, Sweat T- shirt Ethnic Wear Accessories: Belts, Stoles and Bags Shoes: Boots, Flats, Lace-up shoes, Loafers, Pumps, Sandals, Sneakers, Wedges 29 Women’s Product Depth and Price Range CATEGORIES Formal Wear Casual Wear Club Wear Spor tswear Ethnic Wear Accessories PRICE RANGE 150 – 3530 100 – 2300 300 – 1500 90 – 800 110 – 1500 70 – 4700 SIZES XS – L XS – L XS – L XS – L XS – L Single sizeColors Various shades of Red, Green, Orange, Purple, Black, White, Blue, Yellow and Pink Shoes Sizes 36 – 40 (Italian Size) Antonia brands †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ BALMAIN CHLOE ETOILE ISABEL MARANT JOSEPH GIVENCHY VANESSA BRUNO VALENTINO REPETTO PROENZA SCHOULER MAISON MARTIN MARGIELA ISABEL MARANT THEYSKENS' THEORY M MISSONI CAMILLA & MARC 30 †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ JAMES PERSE DRIES VAN NOTEN AURELIE BIDERMANN HAIDER ACKERMANN 3. 1 PHILLIP LIM THAKOON JOE'S JEANS MARNI ERDEM MAISON MICHEL BILITIS CURRENT/ELLIOT T BEX ROX HUDSON JEANS RICK OWENSExcelsior focuses o n the clients who do not want to be copied but rather want to create their own look and to plan a new way of being yourself every day. That is why store chose brands such as Martin Maison Margiela, Dries Van Noten. Their collections are a complete, intelligible. The designers are feeling very well about what girls want to dress. A pair of high but stable heels, skinny jeans and leggings, stretched T-shirts and sweaters, jackets, leather jackets, coats, who immediately snatched ladies of Milan and its isitors, and then combining them together in freestyle, rock ‘n' roll style. A little aggressive, sharp and tough image of brands will add uniquenesses to our new boutiques. Here presents collection of Balmain. The simplicity and luxury wonderfully combine the practicality, sexy and glamour. Clothing from this brand is designed for energetic, confident and self-sufficient women. The main advantage of models is that they make dresses comfortably while remaining consistently elegant and stylish. Excelsior includes high quality and fashion brands.Each collection includes cult, unmistakably recognizable elements. 3. 1 Phillip Lim brand creates sensual, confident, intelligent and beautiful collections. The uniqueness of this brand is that the designer uses a very thin, almost weightless cashmere, cotton, semi-treated soft pure silk and    31 wool. Rochas – described as a quiet, discreet nod to the retro. These commercial brands, which can bring financial    perspectives, because they are already quite wellknown among the people like good quality and fashion brands, and on them have a certain buyer. Antonia Accessories †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ CHLOE CHRISTIAN LOUBOUTIN CHURCH'S GIUSEPPE ZANOTTI JIMMY CHOO PIERRE HARDY PROENZA SCHOULER REPETTO VALENTINO GARAVANI MANOLO BLAHNIK MAISON MARTIN MARGIELA HTC RENE CAOVILLA MARC BY MARC JACOBS MARNI 3. 1 PHILLIP LIM RICK OWENS GIVENCHY M MISSONI UGG DR. MARTENS 32 Fabrics Their fabrics selection depends on the season. In this case we observe during the Fall/ Winter Season, therefore the selection are dominated by a thick and warm fabrics such as: †¢ †¢ †¢ †¢ †¢ Wool Knitwear Nylon/ Synthetic (used for windbreaker) Fur LeatherBesides, there are also some light fabrics to provide the current trend, such as: †¢ †¢ †¢ †¢ Velvet Silk Brocade Cotton Display After the group talked to the sales manager of excelsior, we have noticed that each season, the excelsior will hire 2 shelf merchandiser to display the products on the shelf in a way that will attract customers (one is for the men’s floor and anther is for the women’s wear and shoes and accessories). They usually display 2 pieces of clothes in the both womenswear, however in the men’s floor, they only display 1 piece of clothes.We can also see it from the pictures. 33 Excelsior Shelving At first, the group thought it may be because the womenswear have 2 floors that they have more space to display the dresses and the men’s only have one floor so they need to use every place they can since the excelsior have lots of brand and style for male. But after the sales manager of excelsior told us it’s only because of shelf merchandiser’s willing. In this way, the shelf merchandiser plays a very important role in attracting the customer to purchase the products. 34Conclusion In conclusion, Excelsior is a place full of energy, a floating series of inspirations and ideas. It not only sells the clothes of women and men, but also spread the sprit of fashion. The customer target is not only focus on single group and the product breath is very wide from food, dress to technology. Although we are in the financial crisis now, the excelsior will not be influenced since it has its distinctive strategy. 35 Questionnaire N O. xxx Date: xx/xx Sexual: o Female o Male Nationality: o Italy resident o Tourist Ages: o o o Under 17 18 ––30 30 ––45 Above 50 Status: o Married o Single o In relationship Occupation: o Employed o Unemployed Income: o o o o o o Under 2000 2000–– 3000 3000––5000 5000––10000 10000––20000 Above 20000 How many times will you shop in the Excelsior : o Frequently o Rarely o Occasionally The main reason that lead you to shop in this store: 36 References 1. 2. 3. 4. 5. 6. 7. 8. 9. NYTimes. com Vogue. it http://www. vogue. it/en/magazine/daily-news/2011/09/opening-coin-excelsiormilan http://www. excelsiormilano. com http://www. odemonline. com/fashion/mini-web-sites/multilabelstores/references/5729-excelsiormilano http://www. modemonline. com/fashion/mini-web-sites/multilabelstores/references/5729-excelsiormilano http://www. vogue. it/en/shopping/where-to-shop/2012/06/sales-at-excelsior https://instruct1. c it. cornell. edu/courses/cuttingedge/lifeCycle/03. htm http://www. vogue. it/en/shopping/where-to-shop/2012/06/sales-at-excelsior 10. http://en. wikipedia. org/wiki/Pricing_strategies 11. http://themarketingspot. com/2009/08/breadth-vs-depth. html 37

Psychological theory of development phase Essay

Juniad is ten, he is currently experiencing constant developmental phase through his life experience, the nature of his current developed behavior problems are: aggressiveness, defiantness, disobedient and incompetence in class activities. His challenges are reading disorder, school insufficient resources, failure, bullying and dysfunctional parenting. Using the Erik Erikson psychological theory of developmental phase I will be looking at Junaid’s current developmental stage, and I will also be analyzing the factors playing a role in junaid’s developmental stage and also how efficient he will be able to handle the current crisis he is experiencing. Furthermore I will be suggesting options available to facilitate a successful resolution of Junaid’s current developmental stage bolstering his chances of exiting this stage with confidence and competence. With the Erik Erikson psychological theory of development phase Juniad is currently in Industry vs Inferiority. Ju naid is ten this stage begins at the age of 6 to puberty, the challenge is mastering of certain basic skills required for success in adult life while avoiding feelings of inferiority. In this stage children develops ability to work with others, success becomes very important to the child the Synthesis when this psychological crisis is resolved successfully. Children develop a sense of competency at useful skills and tasks. More and new demands are imposed upon children and children in turn are generally ready to meet these demands. The danger at this stage, is, inferiority this is reflected in sad pessimism of children who have little have little confidence in their ability to do things well. This sense of inadequacy may develop when parental attitudes are negative towards the child’s developing competency, when family life has not prepared children for school life or when experiences with teachers and peers are so negative that they destroy children’s feeling of competence and mastery (Louw & Louw, 2007). Junaid is not successfully resolving the crisis faced by him, because factors like reading disorder, school insufficient resources, failure, bully ing and dysfunctional parenting are challenges that are interfering with his current stage in Erikson’s psychological theory of development. All this factors leads to his developed behaviour problems of aggressiveness, defiantness, disobedient and incompetence in class activities; this is an interpretation that he couldn’t acquire the basic  skills in life for the next developmental stage, his incompetence around this areas lead to behavioral problems, because this is the best way he knows how through his life experiences and the factors around him. Problems like aggressiveness looking into Instrumental aggression; it refers to aggression as a means to an end (Louw & Louw, 2007). Junaid could be aggressive just to pass a message to the parent or the social environment, that is emotional needs are not meet. According to Louw and Louw (2007) Erikson’s basic trust vs. mistrust; from Basic trust infants develops the necessary self-confidence, mistrusting infants are usually subjected to erratic or harsh care and cannot depend on the goodness and compassion of others. They therefore tend to protect themselves b y withdrawing from others around them and it is carried into later relationship. Juaid lacks self-confidence in himself and his abilities, his non-participation in class activities shows he is unable to meet up with the teacher’s expectation. Looking into self-confidence in terms of Erik’s basic trust vs mistrust, it is necessary to develop self-confidence this only shows that Junaid’s was subjected to harsh care and he is trying to protect himself from his parents’ behaviour towards him and the social environment. He feels there is no goodness or compassion and these basic mistrust issues can also be added with the crisis he faces in his current live as he lacks self- confidence in everything he does. Children developmental stages is a process that still relies on pass encounters or experience to predict or understand present behaviour. Children development is a continues process, the behavior of every individual’s is unique, children generally have these unique way in which they cognitively and emotionally interpret and proces s their experiences this plays a significant influence on their development. Looking into developmental areas; aggressiveness, defiantness, disobedient and incompetent with class activities are all related to â€Å"social development â€Å" It is the development of an individual’s interaction and relationships with other people. Furthermore it also refers to the influence of society and significant other persons on the individuals, one importance aspect of social development is â€Å"moral development† (Louw & Louw, 2007). Being aggressive, defiant, disobedient and incompetent with class activities shows there is also a problem in the moral development. Going back into social development, society and significant other person’s plays an important role  in the individual’s life. Some of Juniad’s challenges like Bullying and dysfunctional parenting style, Reading disorder and failure, we could clearly see how social factors have an effect on his current developed behavior problems. Bullying it is destructive form of peer interaction in which children become frequent targets of verbal and physical attacks or other forms of abuse (Louw & Louw, 2007). Bullying has influence on the child’s psychical, emotional, social and educational wellbeing. Reading disorder which leads to failure can be associated as a result of bullying since Juan’s first grade. Parent and educators have an important role to play in eradicating bullying. Dysfunctional parenting style and aggression, social factors of aggressive behavior parents play a vital role in their children’s aggressive behavior, the type of nurturance a child receives and the disciplinary strategies that parents follow. Children whose parents are cold, negative, hostile and rejecting towards them tend to be more aggressive. Parents negative behavior may cause frustration in the children because their emotional needs are not being meet; they react with aggressive behaviour (Louw & Louw, 2007). Juniad’s father wants him to be involved in sport. As a result of his lack of competency in sports due to physical nature his father criticized him. Recalling back to social factors of aggressive behaviour and parents, we could actually see one or more reasons why junaid is aggressive how the negative behaviour of his dad causes frustration in his life. Parents need to know children developmental phrase and the developmental stages each developmental characterizes and crisis, the opposing poles according to which individuals must orientate. The positive and negative poles of a crisis in children development and also find the necessary solution to remedy the current crisis, because the earlier stage of psychological development provide the foundation for the later stage (Louw & Louw, 2007). Parents should take the development of their children seriously by acquiring the right information from the right source like local medical practitioner, psychologist. Etc. If they can’t make time they can watch related narrative videos online; on how to raise children into successful adult. Mankind has developed through ages and current ly in the era of information technology (Elliott & Jacebson 1991). Internet can be as a source for helpful information which is uploaded out there, parent can make internet research and also view helpful videos  like; About Child Development, Child Development Stages, Infant Developmental Milestones (Youtube 2014). Parent should understand what developmental miles stone stands for and what they should expect from their children at certain ages, just an insight to understand that children are fragile and they shouldn’t be forced in development. Parent should know what to expect from their children when they know more about developmental miles stones. They should be informed on things to do so they don’t hurt their child emotionally and psychically. According to UniCef South Africa (2008) parents/family have roles to play in the life of their kids, they are supporting guards giving to assist parent to know their roles and how to assist their children. Aggressive behaviour sometimes is as a result of low self-esteem treatment to improve low self-esteem emphasis on encouraging the patient to examine their beliefs and the evidence to support them and to acknowledge their positive qualities and also method to enhance self-esteem which is focused on eliciting statement about positive qualities that the patient may have and then investigating evidence to support these positive statements. (Pauline & Nicholas 2003). People with low self-esteem need positive activities to strengthen the already positive form of action helping them to get through their behavioral problems. They need to realize well power. Phonologically driven instructional Treatment can be of help with patient suffering from dyslexia, a phonological driven instructional treatment has to do with motivation of the patients with general phenomenon that they engage in or interact with that makes them happy like stories, cartoons, depending on the age of the patients and what generally appease or interest them. Understanding dyslexia involves a lot of combinations like, the current patient’s situation with the characters of the stories or the cartoons or the hero, making them understand they can be more. This encourages or convinces dyslexia patient that despite a slow start in learning to read, they could finish the race as skilled readers. The using of a systems approach in which instruction will be aimed at all levels of lan guage (subword, word, and text). Create instructional session, where by each session begins with a sound games to remediate the deficits in phonologic processing. Present polysyllabic words from texts present them orally, allow Junaid to count the number of syllables in the spoken word and use colored counters to represent each phoneme in the syllables. Only after  he analyzed the phonologic structure of each word will he see the same words in written form. Teach him how to decode the words by using syllabic patterns of written english and correspondences between one and two-letter spelling units and phonemes. Be Patient give him more time in analyzing and utilizing the complexity of syllabic patterns and spelling-phoneme of English. Present reading materials for reading then, enlighten Junaid more about the brain and functions of the brain. Repeat treatment from time to time. Phonologically driven treatment suggests that the brain is not only an independent variable that can cause a language disorder, such as dyslexia, but is also a dependent variable that can be modified by instructional intervention from the environment (Richards & Corina a & Serafinia & Steurya, & Echelarda & Dagera & Berningera 2000). In conclusion: A child development is a gradual process, social factors plays an important role in children’s development. It is important to note that developmental stages in children are important, unsuccessful developmental stage can be a problem in the next stage of development creating behavioral problems. Parents should understand children behaviour is unique, in a sense that pass experience creates present situation in behaviour. Parents should lookup data in this technology era that will assist them in raising their children. Aggressive behaviour or other unable acceptable social behaviour is mostly driving by unmeet emotional needs. Dyslexia patient sometimes end up using â€Å"drugs† one of the most common results of the limitation is the response of aggression (Hall & Tarrier 2003). It is important remedy behavioral problems in time. Reference List.Elliott, R. K., & Jacebson, P. D. (1991). ACCOUNTING A NATIONAL EMERGENCY. Journal of Accountancy, 55. Chicago Hall, P. L., & Tarrier, N. (2003). The cognitive-behavioural treatment of low self-esteem in psychotic patients: a pilot study. Behaviour research and therapy, 41(3), 317-332. Chicago Louw, D., & Louw, A. (2007). Child and adolescent development. South Africa. Richards, T. L., Corina, D., Serafini, S., Steury, K., Echelard, D. R., Dager, S. R., †¦ & Berninger, V. W. (2000). Effects of a phonologically driven treatment for dyslexia on lactate levels measured by proton MR spectroscopic imaging. American Journal of Neuroradiology, 21(5), 916-922. Unicef South Africa. (2008). Nation Building From The Start Early Childhood Development. Unicef, August 26. [On-line].Available: http://www.unicef.org/southafrica/SAF_resources_kbsreport.pdfYoutube. (2014). Child Development Stages. Child development, August 26. [On-line]. Available: https://www.youtube.com/watch?v=P7f5TggIVLgYoutube. (2014). Infant Developmental Milestones [UndergroundMed]. UndergroudMed, August 26. [On-line]. Available: https://www.youtube.com/watch?v=i0fnBTUuRIAYoutube. (2014). About Child Development. Child development, August 26. [On-line]. Available: https://www.youtube.com/watch?v=i0fnBTUuRIA

Fun Facts About the Channel Tunnel

Fun Facts About the Channel Tunnel The  Channel Tunnel  is an underwater rail tunnel that runs beneath the English Channel, connecting Folkestone, Kent in the United Kingdom to Coquelles, Pas-de-Calais in France. It is more colloquially known as the Chunnel.   The Channel Tunnel officially opened on May 6, 1994. An engineering feat, the Channel Tunnel is an impressive piece of infrastructure. Over 13,000 skilled and unskilled workers were hired to build the Channel Tunnel. Do you know how much a ticket through the tunnel costs? How long are the tunnels? And what does rabies have to do with the history of the Channel Tunnel? Learn how to answer these questions with this list of interesting and fun facts about the tunnel. How Many Tunnels The Channel Tunnel consists of three tunnels: two running tunnels carry the trains and a smaller, middle tunnel is used as a service tunnel. Cost of Fare The cost of tickets to use the Channel Tunnel varies depending on what time of day you go, the day and the size of your vehicle. In 2010, prices for a standard car ranged from  £49 to  £75 (about $78 to $120). You can book travel online. Channel Tunnel Dimensions The Channel Tunnel is 31.35 miles long, with 24 of those miles located under water. However, since there are three tunnels that travel from Great Britain to France, with many small tunnels that connect the three main ones, the total tunnel length is about 95 miles worth of tunnel. It takes a total of 35 minutes to travel across the Channel Tunnel, from  terminal  to terminal. The running tunnels, the two tunnels on which the trains run, are 24-feet in diameter. The northern running tunnel carries passengers from England to France. The southern running tunnel carries passengers from France to England. Cost of Construction Although at first estimated at $3.6 billion, the Channel Tunnel project came in way over budget at over $15 billion when finished. Rabies One of the biggest fears about the Channel Tunnel was the potential spread of rabies. In addition to worrying about invasions from the European mainland, the British were worried about rabies. Since Great Britain had been rabies-free since 1902, they worried that infected animals could come through the tunnel and reintroduce the disease to the island. A lot of design elements were added to the Channel Tunnel to make sure this could not happen. The Drills Each TBM, or tunnel boring machine, used during construction of the Channel Tunnel was 750 feet long and weighed over 15,000 tons. They could cut through the chalk at a rate of about 15 feet per hour. In total, 11 TBMs were needed to build the Channel Tunnel. The Spoil Spoil was the name used for the chunks of chalk removed by the TBMs while digging the Channel Tunnel. Since millions of cubic feet of chalk would be removed during the project, a place had to be found to deposit all this debris. The British Solution to Spoil After much discussion, the British decided to dump their portion of the spoil into the sea. However, so as not to pollute the English Channel with chalk sediment, a gigantic sea wall made of sheet metal and concrete had to be built to keep the chalk debris contained. Since the chunks of chalk were piled higher than sea level, the resulting land that was created totaled about 73 acres and was eventually called Samphire Hoe. Samphire Hoe was seeded with wildflowers and is now a recreation site. The French Solution to Spoil Unlike the British who were concerned about ruining the nearby Shakespeare Cliff, the French were able to take their portion of the spoil and dump it nearby, creating a new hill that was later landscaped. Fire On November 18, 1996, many peoples fears about the Channel Tunnel came truea fire raged in one of the Channel Tunnels. As a train raced through the southern tunnel, a fire had started on board. The train was forced to stop in the middle of the tunnel, not close to either Britain or France. Smoke filled the corridor and many of the passengers were overwhelmed by the smoke. After 20 minutes, all the passengers were rescued, but the fire continued to rage. The fire managed to do considerable damage to both the train and the tunnel before it was put out. Illegal Immigrants The British were afraid of both invasions and of rabies, but no one had considered that thousands of illegal immigrants would try to use the Channel Tunnel to enter into the United Kingdom. Many additional security devices have had to be installed to try to inhibit and stop this large influx of illegal immigrants.

Ethical Dilemma Global Business and Emerging Economies Case Study

Ethical Dilemma Global Business and Emerging Economies - Case Study Example The biggest five emerging economies are referred too as the BRICS. The five members of the BRICS are Brazil, Russia, India, China, and South Africa. There is a dark side to the globalization movement. It seems as if ever since this movement began the rich have been getting richer, but the poor are still struggling to survive. The continent that has suffered the most since the start of the movement is Africa particularly the Sub-Saharan region. Most people in Africa are living on income of less than $1 day and they do not have enough money to eat properly everyday. While people in Africa are dying of starvation, the opposite occurs in Western countries such as the United States where there is so much abundance of food that 33.8% of the population suffers from obesity (Cdc, 2011). Developed economies sometimes are at disadvantage in certain aspects such as cost of living. In the United States health costs are skyrocketing, but in many emerging economies healthcare is a universal right and the government pays for all medical costs. In many of these countries there are no applications of patents which helps keep the price of prescription drugs low. Overall the standards of living in developing economies are much higher than in emerging economies. The United Nations should do more in order to transfer the wealth better among the world’s nations. ... ndustries such as the pharmaceutical industry can impose new ethical regulation to raise the bar and make industry concessions to accelerate the process towards redemption to certain patients. For instance the HIV/AIDS epidemic requires the industry to impose a cero profit policy. All drugs and research and development for this disease will be treated as if the corporations were non-profit organizations. All countries across the world will amend their tax codes to provide credits for R&D for HIV/AIDS as well as tax deductions and credits based on distribution quotas for HIV/AIDS medicines. There are other alternative solutions to help alleviate the imbalance distribution of wealth worldwide. A way for the developed nations to directly help emerging economies achieve growth is by a direct transfer of funds. The 54 developed economies of the world will impose a 5% redistribution tax based on the gross domestic product of each country. The money collected from the tax will be distribute d to the emerging countries that fall in the lower 25% percentile of gross domestic product per capital among the emerging economies. The 39 poorest countries in the world will receive the economic incentive from the collection of the tax. Aggressively investing in emerging economies can help improve the standard of living of a lot of people. This strategy seems like a socially responsible tactic, but businesses cannot forget that their goal is to make money. A business person should choose the option that makes more economic sense when implementing international expansion strategies. Investing in a foreign developed economy has a lower risk than investing in an emerging economy. A way to facilitate foreign investment in emerging economies, while at the same minimizing the risk of

European Central Bank Essay Example | Topics and Well Written Essays - 2250 words

European Central Bank - Essay Example In fact, it seems that the bank has been fashioned along the lines of Bundesbank. The bank was the result of the Treaty on European Union, which is also referred to as Treaty of Maastricht. Despite the fact that the bank was established on June 1998, it started operating six months later on 1 January 1999. This was when the euro was introduced as the bank had been set up with the euro in mind. The euro, as indicated above, came after the establishment of the European central bank. It is the official currency that has been adopted by a total of 16 members of the European Union, out of the twenty seven that are members. The states which have adopted this currency as their official currency belong to what is referred to as the Eurozone. The countries are Austria, Belgium, and Cyprus among others. There have also been cases where the currency is used by non-member countries since its inception in 2004. This is with or without formal agreements with the member states of the European Union. It is estimated that about 237 million Europeans are currently using this currency. About 175 million people have adopted euro or currencies that are pegged to this. This is especially so in Africa, where the bank has a following of over 150 million presence. For the few years that the euro and the European central bank have been in operation, their performance can only be described as a success story. When the euro was introduced, many people had the impression that it is going to increase the rate of inflation. That maybe explains the reason why some of the states were initially reluctant to adopt it. But the opposite has been achieved. The central bank, which is mandated to manage the euro for the nations that share this currency, has been able to control the rate of inflation and maintain it at a point below but close to two percent. The success story that is the euro and the European central bank is attributable to several factors. Some of them are prudent financial management and successful control of the inflation rate. Objectives of the Study Throughout this study, the writer will be guided by one major objective. That is the analysis of the factors that have led to the success of the European central bank and the euro in general. To achieve this, the writer will be guided by various specific objectives. It is through the address of these specific objectives that the writer will effectively address the major objective of the study. The specific objectives are as outlined below: 1. successes of the European central bank 2. factors leading to this success 3. challenges facing the European central bank 4. successes of the euro 5. factors leading to this success 6. challenges faced by the euro 7. performance of the economy of the Eurozone Performance of the Eurozone's Economy Some of the successes of both the euro and the European central bank can be reflected in the successes of the economies of the Eurozones. Tumpel (2009) is of the view that there have been palpable changes in the economy of these nations as soon as they adopt the euro and come under the jurisdiction of the European central bank. One of the areas that these economies have excelled in is the creation of employment (Noyer, 2007). Over the course of the past ten years, the employment rates at these economies have increased. The improvement may be conceptualised as a reflection of the progress that has been made as far